SmartPedal Labs

Executive Team

Seasoned entrepreneurs, the members of our Executive Team are named inventors on more than 30 patents and patents applications in the United States, Japan, and Europe.


Marc Lurie CEO

Marc formed SmartPedal Labs after identifying pedal signal correction as an overlooked opportunity for greener, more efficient vehicles. In addition to co-developing the intellectual property and product line, Marc is responsible for sales and operations.

Prior to SmartPedal Labs, Marc founded @hand, the company that pioneered mission-critical mobile computing – a category now regularly covered by industry analysts. @hand was named one of the fastest growing technology companies in America by Deloitte LLC before its acquisition in 2016. In his third decade of entrepreneurship, Marc previously served in marketing and business development capacities at several high-growth start-ups, including iChat and Vignette.

Outside the office, Marc is keenly interested in education and regularly participates in a range of activities, from math tutoring at elementary schools to guest lecturing on technology at graduate and undergraduate business programs. He has created two classes at his alma mater and also developed the materials for a class on Non-Profit Law and Regulation taught at Cornell Law School.

Marc graduated with double majors from the University of California at Berkeley and holds a degree in law from Cornell with a specialization in International Law. He has lived in China, Japan, and France.


Attila Vass VP R&D

Attila brings to SmartPedal Labs years of experience consulting with auto manufacturers on advanced technology projects, ranging from UI design to data security and network communications. His pioneering work in the latter was featured in The New York Times and serves as the technical foundation for several products and services from independent companies.

Previously, Attila oversaw R&D for flagship products and emerging technologies for Sony Corporation. Before Sony, Attila developed Alias|Wavefront advanced 3-D authoring tools utilized by the automotive industry.

Attila’s professional experience and skills range broadly from circuit design and embedded system firmware development to high-level architecture, application coding, API design, and standards definition.

Attila graduated in Computer Science. In addition to his native Hungarian, Attila is fluent in English and Japanese, passable in German, and proficient in several other languages.